Mother's Day is special for millions of Americans as families get together to celebrate and say thanks for everything mothers do for their children every day. Consumers got back to celebrating this year as they spent an average of $88 per day over the Mother's Day weekend -- up 40% from last year.
The celebrating was limited in May 2009 as the economy was still crumbling and consumers were cutting spending in every way they could. Mother's Day weekend spending averaged $63 per day last year -- down 38% from the $102 average for the same weekend in 2008 -- and reflecting the financial worries that dominated the U.S. economy just a year ago.
It seems today's willingness to celebrate is another sign that in 2010, consumers will spend when they feel they have a good reason -- maybe not as much as in 2008 -- but more than a year ago. Further, it continues the positive economic trend of moderately increasing spending Gallup has reported over the past couple of months.